Table of Contents

Global Digital Advertising Platforms Market Size, Status and Forecast 2022
1 Industry Overview of Digital Advertising Platforms
    1.1  Digital Advertising Platforms Market Overview
        1.1.1 Digital Advertising Platforms Product Scope
        1.1.2 Market Status and Outlook
    1.2 Global Digital Advertising Platforms Market Size and Analysis by Regions
        1.2.1 United States
        1.2.2 EU
        1.2.3 Japan
        1.2.4 China
        1.2.5 India
        1.2.6 Southeast Asia
    1.3 Digital Advertising Platforms Market by Type
        1.3.1 Search Advertising Software
        1.3.2 Display Advertising Software
        1.3.3 Mobile Advertising Software
        1.3.4 Social Advertising Software
        1.3.5 Video Advertising Software
        1.3.6 Cross-Channel Advertising Software
    1.4 Digital Advertising Platforms Market by End Users/Application
        1.4.1 Industrial
        1.4.2 Commercial
        1.4.3 Education
        1.4.4 Other

2 Global Digital Advertising Platforms Competition Analysis by Players
    2.1 Digital Advertising Platforms Market Size (Value) by Players (2016 and 2017)
    2.2 Competitive Status and Trend
        2.2.1 Market Concentration Rate
        2.2.2 Product/Service Differences
        2.2.3 New Entrants
        2.2.4 The Technology Trends in Future

3 Company (Top Players) Profiles
    3.1 Kenshoo
        3.1.1 Company Profile
        3.1.2 Main Business/Business Overview
        3.1.3 Products, Services and Solutions
        3.1.4 Digital Advertising Platforms Revenue (Value) (2012-2017)
        3.1.5 Recent Developments
    3.2 Adobe
        3.2.1 Company Profile
        3.2.2 Main Business/Business Overview
        3.2.3 Products, Services and Solutions
        3.2.4 Digital Advertising Platforms Revenue (Value) (2012-2017)
        3.2.5 Recent Developments
    3.3 Facebook
        3.3.1 Company Profile
        3.3.2 Main Business/Business Overview
        3.3.3 Products, Services and Solutions
        3.3.4 Digital Advertising Platforms Revenue (Value) (2012-2017)
        3.3.5 Recent Developments
    3.4 Twitter
        3.4.1 Company Profile
        3.4.2 Main Business/Business Overview
        3.4.3 Products, Services and Solutions
        3.4.4 Digital Advertising Platforms Revenue (Value) (2012-2017)
        3.4.5 Recent Developments
    3.5 LinkedIn
        3.5.1 Company Profile
        3.5.2 Main Business/Business Overview
        3.5.3 Products, Services and Solutions
        3.5.4 Digital Advertising Platforms Revenue (Value) (2012-2017)
        3.5.5 Recent Developments
    3.6 Sizmek
        3.6.1 Company Profile
        3.6.2 Main Business/Business Overview
        3.6.3 Products, Services and Solutions
        3.6.4 Digital Advertising Platforms Revenue (Value) (2012-2017)
        3.6.5 Recent Developments
    3.7 Yahoo! Advertising
        3.7.1 Company Profile
        3.7.2 Main Business/Business Overview
        3.7.3 Products, Services and Solutions
        3.7.4 Digital Advertising Platforms Revenue (Value) (2012-2017)
        3.7.5 Recent Developments
    3.8 Choozle
        3.8.1 Company Profile
        3.8.2 Main Business/Business Overview
        3.8.3 Products, Services and Solutions
        3.8.4 Digital Advertising Platforms Revenue (Value) (2012-2017)
        3.8.5 Recent Developments
    3.9 MediaMath
        3.9.1 Company Profile
        3.9.2 Main Business/Business Overview
        3.9.3 Products, Services and Solutions
        3.9.4 Digital Advertising Platforms Revenue (Value) (2012-2017)
        3.9.5 Recent Developments
    3.10 AdRoll
        3.10.1 Company Profile
        3.10.2 Main Business/Business Overview
        3.10.3 Products, Services and Solutions
        3.10.4 Digital Advertising Platforms Revenue (Value) (2012-2017)
        3.10.5 Recent Developments
    3.11 Rocket Fuel
    3.12 Rubicon Project
    3.13 DoubleClick (Google)
    3.14 LiveRail
    3.15 ONE by AOL
    3.16 OpenX
    3.17 BrightRoll (Oath Inc.)
    3.18 AerServ
    3.19 sovrn
    3.20 dataxu

4 Global Digital Advertising Platforms Market Size by Type and Application (2012-2017)
    4.1 Global Digital Advertising Platforms Market Size by Type (2012-2017)
    4.2 Global Digital Advertising Platforms Market Size by Application (2012-2017)
    4.3 Potential Application of Digital Advertising Platforms in Future
    4.4 Top Consumer/End Users of Digital Advertising Platforms

5 United States Digital Advertising Platforms Development Status and Outlook
    5.1 United States Digital Advertising Platforms Market Size (2012-2017)
    5.2 United States Digital Advertising Platforms Market Size and Market Share by Players (2016 and 2017)

6 EU Digital Advertising Platforms Development Status and Outlook
    6.1 EU Digital Advertising Platforms Market Size (2012-2017)
    6.2 EU Digital Advertising Platforms Market Size and Market Share by Players (2016 and 2017)

7 Japan Digital Advertising Platforms Development Status and Outlook
    7.1 Japan Digital Advertising Platforms Market Size (2012-2017)
    7.2 Japan Digital Advertising Platforms Market Size and Market Share by Players (2016 and 2017)

8 China Digital Advertising Platforms Development Status and Outlook
    8.1 China Digital Advertising Platforms Market Size (2012-2017)
    8.2 China Digital Advertising Platforms Market Size and Market Share by Players (2016 and 2017)

9 India Digital Advertising Platforms Development Status and Outlook
    9.1 India Digital Advertising Platforms Market Size (2012-2017)
    9.2 India Digital Advertising Platforms Market Size and Market Share by Players (2016 and 2017)

10 Southeast Asia Digital Advertising Platforms Development Status and Outlook
    10.1 Southeast Asia Digital Advertising Platforms Market Size (2012-2017)
    10.2 Southeast Asia Digital Advertising Platforms Market Size and Market Share by Players (2016 and 2017)

11 Market Forecast by Regions, Type and Application (2017-2022)
    11.1 Global Digital Advertising Platforms Market Size (Value) by Regions (2017-2022)
        11.1.1 United States Digital Advertising Platforms Revenue and Growth Rate (2017-2022)
        11.1.2 EU Digital Advertising Platforms Revenue and Growth Rate (2017-2022)
        11.1.3 Japan Digital Advertising Platforms Revenue and Growth Rate (2017-2022)
        11.1.4 China Digital Advertising Platforms Revenue and Growth Rate (2017-2022)
        11.1.5 India Digital Advertising Platforms Revenue and Growth Rate (2017-2022)
        11.1.6 Southeast Asia Digital Advertising Platforms Revenue and Growth Rate (2017-2022)
    11.2 Global Digital Advertising Platforms Market Size (Value) by Type (2017-2022)
    11.3 Global Digital Advertising Platforms Market Size by Application (2017-2022)

12 Digital Advertising Platforms Market Dynamics
    12.1 Digital Advertising Platforms Market Opportunities
    12.2 Digital Advertising Platforms Challenge and Risk
        12.2.1 Competition from Opponents
        12.2.2 Downside Risks of Economy
    12.3 Digital Advertising Platforms Market Constraints and Threat
        12.3.1 Threat from Substitute
        12.3.2 Government Policy
        12.3.3 Technology Risks
    12.4 Digital Advertising Platforms Market Driving Force
        12.4.1 Growing Demand from Emerging Markets
        12.4.2 Potential Application

13 Market Effect Factors Analysis
    13.1 Technology Progress/Risk
        13.1.1 Substitutes
        13.1.2 Technology Progress in Related Industry
    13.2 Consumer Needs Trend/Customer Preference
    13.3 External Environmental Change
        13.3.1 Economic Fluctuations
        13.3.2 Other Risk Factors

14 Research Finding/Conclusion

15 Appendix
    Methodology
    Analyst Introduction
    Data Source

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